Going by Maruti Suzuki's previous ad campaigns for the WagonR, the car has so far been targeted at the mature and responsible customer. Be it the poorly done mascot 'Mr WizeR' or a smart apple growing R Madhavan, all signal towards it being the thinking man's car. So if you have your first grey hair, a wife, two kids and pet dog, the car suited you to a 'T'. The boxy tall boy sported no frills on the outside but offered generous room inside (the extra headroom made it an instant hit among sardaars). The interiors, though basic, served the purpose and the car featured a fuel efficient and refined engine. The car was given a major face-lift in 2006 and continued its steady progress. In short, it lived up to its image quite well and sold quite well. Over eight lakh WagonRs on the road in a decade tells of its great popularity. In fact, Maruti claims it is still the best-selling hatch in the A2 segment.

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